- Reengineering of business processes, based on value innovation and through the definition of methodological tools for the analysis of processes, identification of critical phases, definition of necessary and sustainable innovations for the removal of critical points.
- Conceptual design of products/services
- Problem - Systematic solving, through the skills of methodologies to support the identification of innovative solutions (TRIZ, the laboratory is part of the national center ""Center of Competence for Systematic Innovation"").
- Patent database analysis for retrieving technical knowledge for checking technological trends, analysing the state of the art, identifying the characteristic functions of a patent/product."